My services

A qualified expert in History, Communication, and Marketing, I offer speaking and consulting services to help businesses and managers navigate brand heritage management.

Conferences

I design tailored conferences based on the specific needs of your company.

Here are some examples of talks based on my research, successfully tested with various audiences:

  • "Why Does the Past Matter in Marketing?" (A one-hour talk exploring why consumers are drawn to the past and providing practical examples of how brands leverage it.)

  • "How Do Brands Celebrate Their Anniversaries?" (A one-hour talk presenting insights from a benchmark study of 100 brand anniversaries and a practical model for planning your own.)

  • "When and Why Should Brands Display Their Founding Year?" (A one-hour talk reviewing current knowledge on consumer perception of longevity claims.)

  • "How to Measure Heritage Perception in Market Research?" (A one-hour talk introducing various measurement scales to assess a brand’s historical value compared to competitors.)

These conferences can be combined into a customized package or expanded into a longer format with practical workshops.

Media

I can provide expert insights on the following topics: retro or nostalgic consumption, brand anniversaries, historic brands, brand museums, and packaging change failures.

Consulting services

I also provide expert consulting for agencies and marketing/communication teams on concrete projects such as:

  • Brand anniversaries: How to celebrate them while balancing past, present, and future?

  • Competing with younger brands: Can brand heritage be a relevant differentiator, and how can it be leveraged?

  • Opening a brand museum or participating in an exhibition: What should be showcased?

  • Logo or packaging redesign: Should the founding year be included? How to communicate longevity effectively?

  • Addressing controversial historical elements: How should brands handle unflattering aspects of their past?

  • Brand repositioning: How to evolve while maintaining a connection to heritage?

  • Onboarding new employees: How to communicate the brand’s history?

…